Brand Agriculture Development International Symposium has been held for seven sessions till this year. The purpose of the symposium is to rise agricultural brand value, actively promote the agriculture sustainable development, and construct the framework and cooperation platform of international agricultural industry. The symposium is supported by the International Cooperation Department of the Ministry of Agriculture and Rural Affairs of China and the Representative Office of FAO in China. The participation of important international organizations such as the World Trade Organization, trade associations of developed agricultural countries and world-wide agricultural trade associations make the symposium as a platform for giving full play to the functions of industry guidance and service of international organizations, promoting information technology exchanges, standard certification docking and trade cooperation in agriculture industry, assisting in innovation of agricultural branding and international market exploration, establishing interconnected partnerships among industry organizations of various countries, promoting policy exchanges, resource complementary and industrial cooperation in the field of agriculture and commerce among countries, to construct an open, inclusive and shared benefits platform for international agricultural exchanges, trade and services.
After several years of development, the symposium has provided a platform for communication between relevant directors of agricultural departments, officials of international agriculture and commerce organizations, agricultural policy and brand experts and business leaders from different countries. Through holding seminars, exhibitions and promotion activities, the participants were assisted to establish multi-party strategic cooperation network, promote specific cooperation projects, establish professional trade channels, and expand brand influence. Over the years, political, commercial, academic and media representatives from many international organizations and more than 20 countries and regions have been invited to attend the symposium and share concepts, future development trends and professional opinions of international agricultural brand development from different aspects and based on creative case studies, and witnesses establishment and expansion of multilateral strategic cooperation relations between different governments and industrial organizations in fields of policy, technology and trade. Development models of agricultural industry and high-quality agricultural products are introduced, and cooperation agreements between international brand enterprises and purchasers are signed during the symposium.
2018 Brand Agriculture Development International Symposium
Guests
More than 400 persons from 10 international organizations, including United Nations Food and Agriculture Organization and World Trade OrganizationRepresentatives of associations from 26 countries and regions
Officials and experts from national ministries and commissions and local government departments
Representatives of agricultural enterprises all over the world
Hot topics:
Share the prospect: integrated market and brand trade.Agricultural Sustainable Development and International Agricultural Strategic Cooperation.
Officials of FAO and participating governments are invited to investigate and exchange policies on global agricultural sustainable development, establishing a safe, stable and sustainable global supply system of agricultural products and promoting the production capacity cooperation of international agricultural food.
Agricultural Sustainable Development.
Promoting Production Capacity Cooperation of International Agricultural Food.
Trade- International Brand Trade and Production and marketing docking
Industry organizations, agricultural product brand enterprises, cross-border platforms and full-chain service providers in all countries will be invited to discuss, under the “One Belt and One Road” frame, the innovation of brand cooperation and sharing mechanisms and the construction of full-chain economic and trade service system relying on the industrial advantages and resource characteristics of countries along the one belt and one road, centered on creating and cultivating international agricultural product brands, so as to build the international brand trade industry chain centered on science and technology exchange services, industrial processing services, international logistic services and business and trade promotion services.
Brand Upgrading and Industry Transition: Dialogue Based on the Global Market
Principals of international agricultural product brands and international trade channels will be invited to discuss, under the background of global market integration and value chain reconstruction, how to give a full play to the guiding advantage of international brands to the development and transit of industry and build and enhance regional collaboration mechanisms of international industry value chain by continuously strengthening the global distribution and integration of R&D innovation, brand operation and channel development and other links with high value added of in the value chain, so as to improve the innovation capability and future competitiveness of agricultural industry and brands.
Focus activity:
Evaluation of National Brand High-quality Agricultural Product ExhibitionPromotion of local characteristic culture and agricultural development
Regional public brand and new product marketing and promotion conference
Outcome of the meeting:
It provides a platform for trade cooperation opportunities for relevant leaders of the multinational agricultural sector, international agriculture and commercial organization officials, national agricultural organizations, agricultural brand experts and enterprise leaders.Four bilateral strategic cooperation agreements related to technology, import and export trade have been signed, and six cooperation intentions have been reached with the New Zealand, Austrilia, Malaysia, Poland, Colombia, Spain and other national trade associations.
Display, evaluation and exchange activities of agricultural products at home and abroad.
This meeting has not only deepened the exchange of agricultural people among nations, but also laid the foundations for further cooperation in the future. ——International participants
The meeting promoted China's agricultural brand to the world and laid the foundation for absorbing the advanced agricultural concept of the world.——Domestic participants
